Scenario:
Kay, the finance manager at a large company faces a dilemma. Robert, who is one of the Accounts Directors and a union member, has requested an 8 percent raise for his work unit. His request is based on recent finance reports showing that his department has substantially contributed to a 15 percent profit increase for the organisation. He feels that his team should be compensated for the hard work and long hours they have put in over the last few years to achieve this outcome.
Kay knows the value of Robert’s team and readily acknowledges their achievements. However, she knows that the company has plans to expand and diversify. This new project will use up the majority of the profit increase for at least the next five years. She is willing to sit down with Robert and talk about how his team can get involved in the new project. There could be new job opportunities, some overseas assignments, and possible promotions to various leadership positions within the new project. Kay has flagged this with Robert; however, he is adamant that his team needs to be compensated with a monetary increase. He went as far as threatening to get the union involved if his request is unsuccessful.
Conflict-Handling

One of the types of conflicts that this scenario demonstrates is competing. The competing style is where one party cooperates to maximize its results at the expense of Robert’s needs and style. At the outset Robert was not hesitant to explain or follow another path as to why Kay declines the pay increase. Moreover, with a further threat to get the union involved, he disregarded alternative solutions from Kay and even doubled his terms of currency rewards.
The integrative approach is used by Kay. It is a collective strategy and a competitive distributive approach. This supports a win – win outcome and is used when both sides are very concerned about the outcomes. It shows that although Kay might have just refused to respond to Robert, she wants to discuss the situation with him, as she also accepts Robert’s team’s efforts and is prepared to discuss possible options.
Bargaining approach
There are two negotiations, distributive and Integrative.
Distributive
It ensures that your goal is to bargain so that you give up less than the other side when you reach an agreement. Your goal is to win as much as possible during the talks, and that typically means that someone else will give up everything.
Integrative
That means that you compromise to incorporate the desires, the expectations, the worries and the interests of the other person into the equation. You are looking for a compromise where both sides must give up something to finalize the deal, to build a win – win scenario, rather than just worrying about losing less than the other side.
Robert uses distributive negotiations in this case. Robert’s argument is supported by claims that his working unit has significantly contributed to growth of the company and therefore their years of hard work should be rewarded. He improves his position and takes the opposite side of the interests of Kay. At the same time it is not imaginative either, because he has only one demand and even when the boss confronted him it doesn’t alter. It is clear that he does not know for his ties with the company as he threatens to imagine the union if his demands are not met.
Interpersonal Communication
The attitude leads to the bad workforce. Robert as he is not positive, is the main reason why the working environment is bad. Robert’s proposal was very specific and never saw any other rewards than himself and his family. The argument that he can accept is also very on the side. In addition, listening and comprehension are the crucial elements which affect teamwork. Robert doesn’t listen to Kay in this situation at all. He insists only on what he needs and does not look at the bigger picture. It leads to poor employment conditions as Robert’s conduct may be carried out with his own team where he may not care and just do it his own way. This can affect his team cohesion and potentially lead a team that does not work well.
Hall’s context model

Robert is considered to be a person with a low context culture in accordance with the Edward Hall context model. The world Kay listed, which was the organization and his Staff, was not Robert’s concern. In a simple and direct verbal way he introduced his target, which is a modell with a low sense. He had no other choice and didn’t care about the company’s social status, and was free to do what he wanted, because he was ready to take part in the union.
Hi Shi Jie, I just finished reading your post and I feel that your post is very informative and helps reader with no business communication knowledge to understand better. You provided a lot of explanation for reasons as to why you chose the different approaches and conflict handling styles. I would suggest adding more pictures so that your blog post is more interactive and helps the reader to better understand the points you are making. I agree with your statements about Robert, and bad communications would lead to a bad workforce and unhappiness in the company. Good work on the blog post!
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Hi Shijie! Thank you for sharing your thoughts on the case study. It is very thoughtful of you to include the definitions of the different meaning of the questions before you move on to share your perspective, and I especially found it helpful. I too enjoy how you shared different opinions on different characters and why they behave in certain ways, but in the future maybe focus more on the main point of the questions. Your description on a single behavior of a single character is fairly vague, I would have loved to learn more about how you determine that Robert is ‘competing’, but you moved on to Kay’s behavior already. Anyway, keep up the good work, I’d loved to read your post again !
Cheers,
BK
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Hi Shi Jie,
Your post was well-written and you explained very well in your answers. I liked that you talked about it from both perspectives regarding the bargaining approach. The bargaining approach used by Robert + the explanation you provided allowed me to understand better as it was something I didn’t think of. It is true that Robert supported his claims when he asked for a raise. Another thing that I have failed to think of, was the attitude. Attitude is very crucial when it comes to working, because it truly affects all other aspects. When you feel good and think good, it allows you to do better. This post is very refreshing but I wished you made your answers more prominent through Bold or Italics.
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